Social media platforms offer advertisers a unique opportunity to communicate in a more personal and creative way with individual consumers, appealing to their personal interests in online discovery for shopping.

A whopping 47% of FMCG (fast moving consumer goods) shopping trips are taking place online. What’s more blowing is that the average consumer spends around Rs 4,300 ($64) per online visit compared to just Rs 1,000 ($14.99) in brick and mortar stores. As becoming a part of this rapidly changing picture, mobile has emerged as an increasingly important channel with every consumer relying on social media (facebook, mainly) to research products and compare prices. Consumers often continue to do so via smartphones whilst browsing through the shopping aisle. And, while most of FMCG brands are already household names and enjoy high level of brand awareness, increasing purchase frequency becomes a challenge for young entrants.

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  1. scrollmantra
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    scrollmantra 53 days ago Permalink

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    #Branding #ShoppingTrips #Pinterest

    #SocialMediaMarketing #SocialMediaAgency

    https://goo.gl/ns85Mg

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